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EXECUTIVE TEAM

 

 

 



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Having graduated with an electrical engineering degree from the University of Florida, Bill saw an opportunity in his father’s business to help it grow by implementing some technology. In the early ‘80s, Bill joined his father in the family business and began to design a computer software system to create a more efficient and organized workplace. After a few years, Bill’s creation was put to work and Caribe became the first produce company in Miami, FL, and quite possibly the industry, to use a computerized system. From purchasing and sales, to accounting and payroll, the software did it all. Caribe still uses the same basic foundation of the efficient software system and Bill continues to update it on a regular basis. In addition to his software programming abilities, Bill has worked in every aspect of the company: from loading and unloading trucks and railcars to heading the operations. In his spare time, Bill enjoys Sudoku, fishing and spending time with his family.

 

 

 

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Granddaughter to founder Guillermo P Rodriguez and daughter of Bill Rodriguez, Veronica Rodriguez joined the Caribe team full-time in 2007. Having worked in various industries including recreational sports, NBA, transportation and non-profit, Veronica continues to bring fresh ideas to the family owned business. Her focus is currently on marketing and social media. She is big on being environmentally friendly; “Produce comes from the Earth and it is our responsibility to take care of her.” Veronica loves animals, outdoor activities, playing sports and spending time with her family.